Play101 by Etude

Play 101 by Etude is a creative, multi-functional makeup line designed for easy, everyday artistry. Known for its iconic Play 101 Pencils, the brand focuses on products that offer versatile use, allowing anyone—from beginners to pros—to create custom looks with minimal effort.

With blendable textures, buildable pigmentation, and user-friendly formats, Play 101 products seamlessly work as eyeliner, shadow, contour, blush, lip color, highlighter, and concealer, depending on the shade. The line emphasizes fun, creativity, and personalization, empowering users to express their unique style through simple, playful makeup.

Whether you want a natural “no-makeup” look or bold, colorful expression, Play 101 delivers intuitive tools that make makeup effortless and enjoyable.